Are you searching for new customers? There are many ways to advertise your business. But, one of the best ways to unearth new customers is to call them directly. Direct contact usually means a phone call to a total stranger. The initial call is often called a cold call.
People purchase goods and services from people they know and trust. Direct contact is a great means of establishing relationships and developing trust with your prospects. You can impact your cold calls by following these three simple guidelines.
1 2 Impact
1. Focus on the idea that you are seeking people who are already looking for your solutions
Sometimes we get hung up on the idea that when we make a cold call we are interrupting someone's day. But, if you believe in your product or service focus upon the idea that the person you are calling will benefit.
2. When you call, be engaging but get to the point quickly
To develop a relationship you must be friendly and engaging. It's rare to develop that relationship on a first call. Instead of engaging in idle conversation make your point. You'll find that it will take three or four calls to make headway with your prospect.
3. Quickly qualify your prospect
Sales is a numbers game. You must present your offer to many people. The more people receiving your offer, the more chances you have to close sales. Part of your job is to identify qualified prospects. Not every prospect will qualify for your product or service. Spend your time on those that qualify.